{"id":24472,"date":"2025-12-11T14:39:09","date_gmt":"2025-12-11T14:39:09","guid":{"rendered":"https:\/\/www.ucf.edu.cu\/?p=24472"},"modified":"2025-12-11T14:42:05","modified_gmt":"2025-12-11T14:42:05","slug":"marca-pais-para-amparar-el-quehacer-nacional","status":"publish","type":"post","link":"https:\/\/www.ucf.edu.cu\/?p=24472","title":{"rendered":"Marca Pa\u00eds, para amparar el quehacer nacional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24472\" class=\"elementor elementor-24472\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-804a1bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"804a1bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6d3ec\" data-id=\"2d6d3ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3398fcc elementor-widget elementor-widget-text-editor\" data-id=\"3398fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Insistir en la gesti\u00f3n estrat\u00e9gica de la Marca Pa\u00eds y que ella recaiga en acciones de capacitaci\u00f3n para contribuir al posicionamiento y a la visibilidad, y que, de esta manera, sea utilizada como s\u00edmbolo identitario de Cuba porque es uno de los principales \u00abactivos intangibles\u00bb que tienen todas las naciones, son algunos de los retos que se imponen a ese signo de elevado valor, a un a\u00f1o de formalizado.<span id=\"more-37266\"><\/span><\/p><p>As\u00ed trascendi\u00f3 en el primer taller nacional de Marca Pa\u00eds, el cual cont\u00f3 con la presencia de la vice primera ministra In\u00e9s Mar\u00eda Chapman Waugh; Alfonso Noya Mart\u00ednez, presidente del Instituto de Informaci\u00f3n y Comunicaci\u00f3n, entre otras autoridades, y en el que se subray\u00f3 que la Marca es mucho m\u00e1s que un s\u00edmbolo gr\u00e1fico: es un sistema que articula una narrativa coherente y aut\u00e9ntica para diferenciar a Cuba en el escenario global.<\/p><p>Gisela Herrero Garc\u00eda, jefa de la Oficina Nacional de Dise\u00f1o y miembro del equipo creativo de la Marca, enfatiz\u00f3 en que su \u00e9xito depende de que sea abrazada por todos los cubanos, principales portadores de la imagen nacional, y de que cada ciudadano se convierta en un embajador consciente.<\/p><p>En ese sentido, recalc\u00f3 que la gesti\u00f3n debe ser estrat\u00e9gica, contar con los recursos financieros necesarios y apuntar a la formaci\u00f3n continua de los involucrados, integrando disciplinas como la comunicaci\u00f3n, el dise\u00f1o y la econom\u00eda.<\/p><p>Esta Marca Pa\u00eds, cuyo uso est\u00e1 reglamentado por el Decreto-Ley 54\/2021 y su manual de pautas gr\u00e1ficas de obligatorio cumplimiento, funciona como un \u00abs\u00edmbolo paraguas que requiere autorizaci\u00f3n expresa para su aplicaci\u00f3n en bienes, servicios, instituciones y eventos\u00bb.<\/p><p>Seg\u00fan puntualiz\u00f3 Humberto Fabi\u00e1n Su\u00e1rez, presidente del Consejo de la Marca, hasta la fecha, entre los objetivos estrat\u00e9gicos de esta pol\u00edtica se encuentran la atracci\u00f3n de inversiones, el fomento del turismo, el desarrollo cient\u00edfico y la promoci\u00f3n del patrimonio cultural, siempre con autenticidad y evitando caer en la \u00abtrampa del signo\u00bb o en la creaci\u00f3n de una \u00abficci\u00f3n pa\u00eds\u00bb.<\/p><p>Anunci\u00f3, adem\u00e1s, que el pr\u00f3ximo a\u00f1o se presentar\u00e1n los primeros embajadores oficiales de la Marca, que son las personas naturales y jur\u00eddicas de prestigio que contribuir\u00e1n a su posicionamiento.<\/p><p>De ah\u00ed que sea una Marca para todos por dos condiciones: amparar todo el quehacer nacional, y segundo, porque es capaz de convivir con otras marcas institucionales, empresariales o de productos en un mismo soporte comunicativo, lo que desde el punto de vista mercadol\u00f3gico es muy valioso, concluy\u00f3.<\/p><p><em><strong>Tomado de: PORTAL DE LA RADIO CUBANA<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Insistir en la gesti\u00f3n estrat\u00e9gica de la Marca Pa\u00eds y que ella recaiga en acciones de capacitaci\u00f3n para contribuir al posicionamiento y a la visibilidad, y que, de esta manera, sea utilizada<a class=\"moretag\" href=\"https:\/\/www.ucf.edu.cu\/?p=24472\">Leer m\u00e1s&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":24473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-24472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca Pa\u00eds, para amparar el quehacer nacional - Universidad de Cienfuegos<\/title>\n<meta name=\"description\" content=\"Noticias del \u00e1mbito universitario de la casa de altos estudios de Cienfuegos. 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